Thwy put up a photo in each UC.

I think United Club is a fine name. The lounge should have a name that is easily tied back to the airline. CO and UA were the only usa legacies that had obscure names for their clubs. And unfortuately, Varney is now obscure. Case in point, it was news to the OP that he founded both airlines. Except to people older than 90, Fters, and airline junkies, Varney means nothing. Use the man's name as the call sign, slowly make customers aware of his legacy via the inflight mag and the safety video (a real lost opportunity by Smisek), and down the road UA can use Varney for more leverage, such as renamimg Global Services (which is sounds like a system integrator or oil field services outfit).