I think it is fair to say that we've all been disappointed with SPG's presence in London for a while given the St. Regis not participating, etc. I'd found that the Sheraton towers was the "least" worst of the options, but had pretty much given up on SPG in London, which is one of my favorite cities and a place where I spend at least ten stays and dozens of nights per year. Tried W tonight for the first time with my wife. I thank god I had the foresight to book just one night. Trying the new Four seasons on Park Lane tomorrow, which I suspect will make me hate my W experience even more.

They should advertise this hotel as the London version of the Japanese space capsule hotel but for 10x the price and twice the amount of pretentious posers.

Stay here if you want to pay hundreds of dollars to sleep in a shoe box sized bathroom (I mean this literally), fitted with a bed next to the bathroom sink, with the toilet and shower barely separated from the bed by nothing but flimsy closet doors. Unless you travel alone, be prepared to have your travel companion hear every tinkle, every toot, and every other detail, down to the number of TP sheets you use when you're done, such is the lack of privacy when your entire room is the bathroom. Add walls made of paper, poor service, the tourist trap location, and you've got this hotel in a nut shell.

Worst room design I've ever seen-- "all surface, no substance" does not even do justice to the complete loss of proper functionality in favor of "looking cool". The W London puts the capital P in Poser. There is literally nothing to like about this hotel, including the horrible service. As a platinum, we did not get upgraded to a suite, just some marketing b.s. of a spectacular vs wonderful or some nonsense. I'm sure if you can get upgraded to a suite at least the room issues may not be as bothersome, but unless it was 100% guaranteed upgrade, I would never endure this hell hole again. And even then you'd have to endure crappy service and a very subpar location (imo).

Probably one of the biggest waste of 300 pounds ($500) I've ever spent.