I concur that CX is very good for airport and in-flight service, esp for tier members, even it is only OW but not the Club memebers...sometimes it is not just the facilities (such as the Wing) but the little guesture of greeting! (it is canned, maybe, but it is way better than nothing)

It is funny that one time I am sitting next to a family with fathers and sons. The ISM look at me, then look at the "father', then look at the list of pax on his hand, then with no confident asking me if I am Mr. HK-UMICH... Hard to believe I am an EXP by my face and clothes..