Originally Posted by toyotaboy95

Come on, it's an ad.

I remember seeing a TK (?) TVC a while ago, which was based on a scene where the passenger in J was originally reading a book but had fallen asleep, and the book had fallen onto the floor. The FA noticed this and picked up the book, taking note of the page he was reading and put it back into his seat pocket; and when the pax woke up, he smiled and thanked the FA. Similar concept with the CX/Grace TVC.


Exactly! They're going the extra mile, although this slogan appears to have been removed, understandably after the incident a few weeks ago.


By the way, the TVC featuring Barbara Lewis (ISM) is quite interesting (http://people.cathaypacific.com/people/other/?lang=en# - click TV Commercials). At ~00:17, you can see the pax manifest with the list of passengers separated by tier (DM, GO, SL) with [Cantonese] language preferences under some MPO members' names. And under a DM's name, it mentions "(First Time DM)" while she writes a congratulations note for hitting 120K miles.

Nice to see what CX does behind the scenes.