Originally Posted by
JALPak
This one doesn't make much sense. Why would they put stuff in someone else's carry on without telling them?

You don't touch other people's luggages without informing them. She should have told the passenger he dropped something and returned that to him.
Come on, it's an ad.
I remember seeing a TK (?) TVC a while ago, which was based on a scene where the passenger in J was originally reading a book but had fallen asleep, and the book had fallen onto the floor. The FA noticed this and picked up the book, taking note of the page he was reading and put it back into his seat pocket; and when the pax woke up, he smiled and thanked the FA. Similar concept with the CX/Grace TVC.
Originally Posted by
midlevels
The message was clear (to me, at least) that CX crew are trained to provide invisible help and anticipate passenger needs so that pax don't even notice anything went wrong in the first place.
Exactly! They're going the extra mile, although this slogan appears to have been removed, understandably after the incident a few weeks ago.
By the way, the TVC featuring Barbara Lewis (ISM) is quite interesting (
http://people.cathaypacific.com/people/other/?lang=en# - click TV Commercials). At ~00:17, you can see the pax manifest with the list of passengers separated by tier (DM, GO, SL) with [Cantonese] language preferences under some MPO members' names. And under a DM's name, it mentions "(First Time DM)" while she writes a congratulations note for hitting 120K miles.
Nice to see what CX does behind the scenes.