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Thread: Much More Of A Taste Of The New British Airways TV Advert? [Ad now live]
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Old Sep 22, 2011 | 5:57 am
  #186  
gms
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Originally Posted by origin
I have noticed this. I dont normally watch adverts at all. But some products ads appear to be the same style as others. My thought is that its the same agency and the smae creative people behind the ads.
Nope. John Lewis use Adam & Eve, whereas BA uses BBH (Bartle Bogle Hegarty).

They are probably all working off similar consumer research, trend data, etc. These are both brand campaigns, so they want to highlight the brand heritage and create different emotions in different people, based on times gone by, blah, blah, blah ...

I suppose anything to take people's mind off the sh!t state of the world today is good!
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