As of 09/09/2011, they achieved the first of several milestones in achieving certification. Word is they will have 2 class service, free checked bags and wifi-aboard, primarily serving larger intra-California markets, LAS and PHX.

What type of FF should they offer? Their own branded, or just piggy-back off the AS or B6 FF plans?

My take? mix in the smaller intra-CA markets like BFL, FAT, Redding, RNO, SBA, SLO that ExpressJet served, and abandone the idea of a proprietary FF plan in favor of piggy-backing the AS or B6 plans.