I agree with you, kiltboys. I think we very frequent CX flyers have become jaded.

However, even CX J is a shock treatment (by that I mean in a nice way)--[and in a lesser extent, Y class] to most American/United flyers who have never flown on this airline before. And then surely after this, they want (no, demand) to know just how much more special they are going to be treated when they fly First.

I always look forward to that next F experience. And after having flown at the back on various CX routes, have come to appreciate CX premium services even more. IMO CX and SQ are quite equal in the Y cabins.