There must be a lot of versions of this offer. My version say

25k, 40k, 60k, 75k, 85k, 95k, 125k

for roundtrips between North America and Asia. It's also personalized, to the extent that my AAdvantage number is printed right on the promo sheet. Like Darren, I also have never purchased a CX ticket as of the time this promo was sent out, only award tickets.