This month's Skywards newsletter linked to the new section on onboard meals on the EK website. The caption under one of the pictures is about on demand dining in Business Class.

Has anyone experienced this since the new meal service started? Is it actually offered, or a mistake on the website? I know this was offered for First Class previously, but didn't know J pax were given this flexibility.

Sure, I've been able to ask for dessert and cheese on demand an hour or two after my main meal, and the crew were happy to do this for me (and even went to the extent of setting up the table the second time). Think it could get pretty confusing on a 380 though.