Three Thai hotels to be rebranded as Centara-Sofitel agreement ends
September 20, 2011

THAILAND - Centara Hotels&Resorts and Accor announced today that they are ending their association of three properties at the end of this year.

Two partnership agreements will expire on December 31, 2011, ending the joint branding of the Sofitel Centara Grand Bangkok and Sofitel Centara Grand Resort&Villas Hua Hin. In addition, the contract for Novotel Hat Yai Centara will also not be extended beyond December 31, 2011.

From January 1, 2012, the three hotels will be rebranded as, respectively, Centara Grand Plaza Bangkok, Centara Grand Beach Resort&Villas Hua Hin, and Centara Hotel Hat Yai.

The parting, which is an amicable one, sees the end of a strong and positive 25-year partnership between Accor, owner of the Sofitel brand, and Centara, a relationship that began with what was then the Sofitel Hua Hin in 1986......