Originally Posted by
laxabq
EXCEPTION: SWA won't always fill their seats. The airline industry is too fickle. Every ten years it is a different game. When you're not "hungry" for business and start to sit on your laurels, your business starts to slip. Remember once a plane departs and it is only half full, that is lost
revenue forever...
Great but I bet it won't take 10 years for them to suffer the ill effects of this...