I suppose he would find TK's use of Man United for their safety video to be disgusting as well.

Someone hit it on the spot in saying that there is little Apples to Apples comparisons going on here. I love CX, they do not directly compete on any exact route other than NRT-HKG. As a destination, they compete on one destination, so no, they are not in real competition with CX. SQ?? Funny anyone who flies SQ often and to may destinations knows that SQ has several different Biz configs and their most numerous one which I have flown to/fr Europe on many occasions has a non flat in anyway, not great leg room business seat, its all great to use their ultra long haul seat as a marker, but it is not a valid "average".