Originally Posted by deluca_smith

So how about just letting me know? How about telling that me that I’m due to miss the target and suggest I take my wife on a city break to earn enough points to retain the silver card? I’d have done it like a shot. I’d have kept my card, you’d have earned revenue from two additional tickets and my wife would have been overjoyed at the seemingly spontaneous act of romance.

Everyone would have been happy. That would have been a customer experience to rave about.

Originally Posted by henkybaby

I believe the OP makes a good point. It would be a very good marketing initiative to 'warn' card holders that they have just 30 more days to acquire x-amount of TPs to retain their level. My suggestion to the OP would be to give this advice in a very positive way to BA in a real letter without asking for leniency in his particular case.

If the BA apologists would control themselves for a while we could maybe discuss the pros and cons of that marketing ploy.