Originally Posted by
BA304
ICN is a hub for KE and OZ but LHR is also a hub for BA (captain obvious here) so BA needn't cater purely for the LHR-ICN market but also MAD/CDG/AMS/FRA-ICN markets.
But then again, if you need to fly from ICN to AMS, CDG, FRA etc then wouldn't your first choice be with a Skyteam or Star carrier ? I would have thought that Skyteam, in particular, dominates the S Korean market in the same way that Oneworld is the dominant alliance here in the UK.
Mind you, MAD or any Spanish destination would be where BA could score points.