Originally Posted by
channa
9:00 a.m. is the cutoff time, IIRC.
8:59 a.m. from the west coast is breakfast, 9:00 a.m. is lunch.
It can be somewhat rationalized, as 9:00 a.m. is 11:00 a.m. IAH time, so by the time you get served, it's probably closer to 12 noon.
I recently flew SFO- IAH on UA 854 with scheduled departure time of 8:43 AM and was served lunch. FA said it was based on arrival time. What I hate is that they do not account for connecting passengers, who may have boarded an earlier flight at 5 AM... Odd structures to be sure.