FlyerTalk Forums - View Single Post - Why are chain restaurants so popular in the US?
Old Sep 3, 2011 | 11:09 pm
  #91  
Ancien Maestro
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Originally Posted by turpwa
As an owner/operator of chain restauraunts, not only is consistency key, there are economy of scales, better pricing, buying, advertising. If you have a change you can build the brand, for example McDonalds is the leader, they have a standard that is recognized by everyone. Put one up internatioally, and there is instant recognition. I would agree that QVSC is higher in chains, than independents. Sometimes, the independents do have better food, as they are owner-operated and have specialties.
I know this post is a couple of years old..

But these are my thoughts exactly, why chain restaurants are effective.
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