The Chase ads are saying:

Earn up to 40,000 bonus miles & first year free, a $95 value*
Check your first bag for free on United and Continental-operated flights, up to a $50 value round trip
Board your flight before general boarding with priority boarding privileges
Visit the United Club with two complimentary day passes every year, up to a $100 value
Earn 2 miles for $1 spent on tickets purchased from United and Continental and 1 mile per $1 everywhere else
Enjoy exclusive access to once-in-a-lifetime events through Inside Access from Chase
Your miles don't expire and there is no limit to the number of miles you can earn
Read more: Frequent Flyer Cards by Bankrate http://www.bankrate.com/funnel/credi...egory=frequent flyer cards#ixzz1WwdLmKpp