Originally Posted by
Swanhunter
EC is a frequent flyer programme. It exists to reward flying activity with other partners are bolt ons to make the programme more attractive. Avios is a common currency across EC - an FFP - but also Airmiles which is a frequent buyer programme.
1 million miles? No worries for my lifetime status.

I would qualify either way if it was backdated, but is the Executive Club still just a frequent flyer program?
As I have said before, I would love to know how much of BA's revenue comes from flying operations and how much comes from selling miles to partners and other similar revenue generators.