The website says the following:


Eligible Passengers Economy Class passengers who have purchased eligible flights operated by ANA Group with ANA flight number.

*Does not apply to tickets for some types of fares.
*Ticket purchased at other airlines or travel agencies may not be accepted.
If you have any question, please contact [ANA My Choice Desk].
Eligible Routes ANA Group operated Europe/U.S. flights*
Narita-San Francisco, Los Angeles, Chicago, Washington D.C.(IAD), New York (JFK),London, Paris, Frankfurt, Munich routes
*Narita/Haneda=Honolulu,Haneda=Los Angeles is not eligible flight.
Menu Contents ANA Recommends Business Class SET MENU
(Meal after take-off)
[Steak&salad]
Please choose bread or rice.
Choice 1 Bread
Choice 2 Rice

Boarding on/after Sep 1st, 2011 (only for Narita to U.S. routes)
Choice 3 Collaborative menu

*For each meal, you can choose a drink of your choice from the Business Class drink menu, such as wine, champagne, soft drink.
*Economy class dessert is served.
Selling Price 5,000Yen[ (Including drinks)
How to Apply Advanced reservation through internet is required.
Check here for details on the application process