I remember reading (Flying Dutchman magazine) that a while back 100.000 FB Amex's had been issued. I have no doubt that number will decrease significantly now. Besides that status sharing has been cut, the number of miles earned per Euro spent has also decreased significantly.
I am not too sure what the "benefits are which are better than status sharing" (referring to my phone call last week), as the lady one the phone must have a different idea of good benefits than I do...
Gajan