Originally Posted by
socrates
Guys I'm not trying to be difficult - the brand has value otherwise it either wouldn't be around today or it would look very different....I too don't identify with the brand BUT that doesn't mean the brand is wrong, just means I'm not a customer for them....the actual results from the brand since the last reinvention (not sure they used that term this time around) have been terrific by all metrics (saying the brands direction is wrong would be like telling a bunch of HHonors elites that their brand is going in the wrong direction too because MR does things differently)
Fair enough... Perhaps the problem here on FT is that we're by definition interested in rewards programs and loyalty tiers - otherwise we wouldn't be on this board. I think we all sometimes forget that the entire universe isn't like us.