FlyerTalk Forums - View Single Post - Does CO have a program like UA's SilverWings Program
Old Aug 20, 2011 | 9:45 am
  #7  
nor4
 
Join Date: Dec 2002
Location: DC
Programs: AA EXP; UAMM
Posts: 1,902
Originally Posted by JetAway
With the number of Baby Boomers reaching 55+ it makes little economic sense to give senior discounts anymore.
That depends. If you market it well, sell memberships and get more well off, time-on-their-hands seniors to fill up your empty seats on low-load periods, it's a good idea.

Depends on how creative the new team is.
nor4 is offline