Originally Posted by
Armani
My question is what does Courtyard offer? Great rooms-no, value-no, consistency-no, style-no, convenient location-sometimes, Incentives for loyalty-no. I am curious about what this branding team considers to be Courtyards' reason for being. I see value and relevance in all of the other Marriott brands, but Courtyard appears to be having an identity crisis.
Guys I'm not trying to be difficult - the brand has value otherwise it either wouldn't be around today or it would look very different....I too don't identify with the brand BUT that doesn't mean the brand is wrong, just means I'm not a customer for them....the actual results from the brand since the last reinvention (not sure they used that term this time around) have been terrific by all metrics (saying the brands direction is wrong would be like telling a bunch of HHonors elites that their brand is going in the wrong direction too because MR does things differently)