It goes well with tea, which also has some adherents here.
I think it's a sign of how things have changed that this is news and not par for the course anymore.
That being said, the last time I flew to Petropavlovsk-Kamchatsky the overheads were stuffed full of melons...which is sort of like flying with wine back from San Francisco (back when you used to be able to bring it on board). The produce in Kamchatka was expensive, so people brought it back from the capital.