I HATE TARGETED MARKETING PROMOS!!!!!!!!!!!!!!
That's what they told me - I first called customer service, and the agent nearly flipped when he saw the promo. He transferred me to the Custom Extras area who administed the program. The guy there said it was totally random, and that CO is a new partner with the Custom Extras program, and that there will be more promos in the future with them.
Then I said, with the $x that I charge per year, you should credit my MR account with enough points for a free ticket. He said no, and I said thanks, (but something else in my head!!), and hung up.
These types of things piss me off.