Originally Posted by
SkiAdcock
Which explains why elites are avoiding the brand if they have other options or unless the price is so cheap to ignore - it's prudent to do so
Cheers.
Actually Sharon they aren't avoiding the brand at all - but I'm certain you are correct there is a demographic of elites that are but that is exactly why MI has a multi brand strategy playing in the same market space
Last edited by socrates; Aug 18, 2011 at 1:22 pm