Originally Posted by
SkiAdcock
Exactly.
I view HGI as CY's main competitor. If you want to go intra-brand, then perhaps SHS.
socrates, your comment: "it is a direct competitor however MI has targeted both hotels towards a different customer"
I'd love to know who the CY brand is targeted towards?? Certainly not Marriott elites given minimal elite bennies & I'd question reg biz folk, since other brands & competitors such as HGI offer more usually for the same price point.
I think CY is a brand that started out way back when for the biz traveler & lost its way over the years/let others pass it by.
Cheers.
You'd be surprised at the # of elites all MI branded hotels (regardless of flag) have each night
Each hotel company has a profile on not only their own brand but the compsets too but I can't legally discuss them in an open forum but I can give you a comparison:
Dayton-Hudson Corp use to have 3 divisions
Dayton Department Stores/Hudson Department Stores - depending on the state you were in....Later this division was known as Marshall Field's when they purchased that brand
Mervin's
Target
Why 3 brands of department stores? Because they were all targeted towards a different customer - Dayton-Hudson Corp (now known as Target Corp) didn't only have valuable customers at their flagship brand, they had them at all brands - why were they in 3 different segments of the department store business? Because they could earn a reasonable return for their stakeholders even with the overlap that existed