Originally Posted by
Twickenham
Well, that's the thing, isn't it?
The one thing that is interesting to consider - an enormous amount of time and thought was put into developping the brand. I can't imagine they haven't deployed the same amount of consideration to renewing the brand today.
An enormous amount of time and thought (by whom I don't know) also went into the new Marriott Vacationclub Destinations Point program, and that program is a complete disaster. I have never seen anything like it where its core customers are completely alienated. I am beginning to think that Marriott is hiring consultants rather than relying on internal experts who respect the importance of its 'heavy users'. They appear to be losing touch.