Originally Posted by
keeton
And as a result, the CY brand is now very inconsistent. Add to this the almost total lack of elite recognition makes for very good reasons to avoid the brand. Some individual CYs may be viable (and even desirable), but they are tainted by the reputation of their unrenovated sister properties dragging down the brand image.
But Hilton Garden Inn got the formula exactly right for a mid-tier brand. Yes, some freshening up of older properties will need to occur due to wear and tear but no radical re-do of the concept will be required.
Exactly.
I view HGI as CY's main competitor. If you want to go intra-brand, then perhaps SHS.
socrates, your comment: "it is a direct competitor however MI has targeted both hotels towards a different customer"
I'd love to know who the CY brand is targeted towards?? Certainly not Marriott elites given minimal elite bennies & I'd question reg biz folk, since other brands & competitors such as HGI offer more usually for the same price point.
I think CY is a brand that started out way back when for the biz traveler & lost its way over the years/let others pass it by.
Cheers.