I was in shock yesterday when checking the fares for the JFK-SJU route for travel around Christmas time. I always look to book my holiday travel before Labor Day as for some reason after that holiday weekend people wake up and realize that Christmas travel is just around the corner and start booking their flights.

The B6 fares for Christmas travel are between $900-$1,100 this year and last year when looking to book during the middle of August for holiday travel they were in the $600-$700 range. We all know that B6 has the most daily N/S flights on this route followed by AA and therefore the most seats available.

Is there any logic to these high prices besides the fact that they feel they have a captive audience and can milk this cash cow?