Originally Posted by
CollegeFlyer
You can devalue a brand (such as "Courtyard") as well, by damaging its image or reducing its perceived quality, thus reducing the value that customers are willing to pay for the name.
That's true, but I think overall Marriott believes that the new lobbies increase the value of the brand.
In fact, I sort of take the fact that they aren't targeting the Golds/Plats from the Marriott Rewards system at large in their primary segment to mean that they're very, very successful in segments that are, shall we say, not Flyertalkers.
What that segment is or why they're so successful there, I don't know.