Think of how many e-certs they will be saving by not handing them out like candy when a special meal didn't get loaded on the flight.
Joking aside, I have mixed feelings about it, but generally speaking - unless riding up in the front, people should not rely on UA for in-flight comfort. They took the pillows, they took the blankies, audio/video is hit or miss, plus food cutbacks -- all of these items can be brought on board by the passenger -- and will probably be of better quality than what UA might offer.