Originally Posted by
hungarianhc
Also, "devalue" is the wrong word here. You can devalue a currency (like the dollar... or... a MR point), but if you think they have gone downhill, well then they have just gone downhill...
You can devalue a brand (such as "Courtyard") as well, by damaging its image or reducing its perceived quality, thus reducing the value that customers are willing to pay for the name.