Originally Posted by
mersk862
Seems like they want the Gold AmEx to be the card of kettles and other infrequent flyers (with the benefits such as free checked bags, Zone 2 boarding, etc. - all things elites don't care about but kettles would) and want the elites to pony up some more money for the Plat or Reserve.
So turn the Gold into the equivalent of the new United Explorer Card? That would make sense (i.e., I could seem them wanting an entry-level card that gives few benefits).