Skyflyer: I spoke with a very nice AA representative yesterday to ask about which fares qualify for AA. Although she seemed competent enough she seemed as confused about some of the issues as we do.

Codeshare flights count as miles and for the promotion (this is the meaning of "marketed").

Here is a list of fares she gave me:

BA - any except transatlantic
CX - Y,B,H
IB - Y,M,L,D,W,N,B,S
AY - A,B,G,H,K,L,M,Q,T,U,V,Y
CP - any except consolidator

I would call to check just in case, but this should help you plan.