DRC is incredibly expensive but worth the price (unlike most wines at that price point). All of the DRC vineyards are organic and biodynamic, and the wine is produced meticulously with traditional methods and minimal intervention. All of this contributes to the price point, but of course the teroir is tiny and coveted. While Romanee-Conti will cost USD 12,000 a bottle for the 1999, you can get the almost as good 2004 DRC Richebourg for $1000 a bottle, and the 2004 DRC Echezaux for $500. It all depends upon your budget (and the rarity of the wine).