The annual fee increase is annoying. Yeah, the annual Cat 5 certificate can be worth a lot more than $85, but my leisure travel doesn't necessarily take me to places where I can make good use of it before it expires in 6 months. Often I've spent it on hotels that I could have booked for cash rates of around $100. As long as I can basically break even on the fee I'll probably keep the card; I like the elite nights and 5 pts/dollar spent at Marriotts. Though if my travel pattern shifts such that I'm not staying at Marriotts enough to reach Gold level (including, for me, about 20 bonus nights from the card) the card's toast.