Sorry, cb, but in this case it seems purely for the purpose of indoctrination. Is the little child going to resist when the nice smiling "officer" (what a bunch of c**p) feels up his genitals the next time through security? The very production of these stickers (unlike the dentist's, we are paying for these!) is an attempt at swaying childrens' minds and is blatant propaganda, a response to some very bad press about children resisting and crying about being manhandled.
It is outrageous.