Originally Posted by
cynicAAl
I flew JB today and noticed that they renamed "Even More Legroom" to "Even More S P A C E". I asked the FA about the name change, and he said they were launching a new program designed to attract business travelers, and considering giving the EML EMS seats to frequent pax with status, and maybe even removing seats for a 2-2 config with free cocktails.
JB hasn't released anything internally about this, I would say it's a rumor for now.
Even more space emphasizes that you get extra space in the overhead because you board quick, extra legroom, and get through security faster at many airports with priority screening.
That being said, it's no big secret that JB is attempting to capture more of the business market to fill in the holes created by having a lot of vacation customers.