Who knows when or if it will end? I got a status match in 2010 to diamond at BW from Hilton and to Platnium to Priority Club. Since the status matches I have only stayed a couple times at a BW property that is in Chicago (and they already told me since I stay there so much my status doesn't mean a thing as far as upgrades go, if there is one I will get it regardless of if I am blue or diamond) and one PC stay and that was at a HI express in DEN that southwest put me up at during an irrops (and surprisingly PC gave me airline miles on that). I still have the status with both chains.