Originally Posted by
IMOA
The reality is that if people are happy with brewed coffee they'll use a french press and make it themselves, they're not going to leave the office to pay for it.
I think we'll just have to agree to disagree on this. I do think people would buy a morning coffee at the cafe, and don't perceive the Australian market to be so much different from Canada or even the U.S. in this case. Sure, there might be some initial reluctance, but I think it would stick over time.
Possibly but Zaraffa's is chain coffee so it wouldn't be that surprising. If you're in Brisbane try going to a proper cafe like Brothers or Campos
Certainly they aren't a 'proper cafe,' but there is a fairly large market for Zarraffa-quality coffee. They seem quite busy whenever I walk by - perhaps not for 'true' coffee drinkers, but it seems to do quite well.
It's more likely where you're getting your coffee as chain stores are generally more expensive than independent stores, $2.50 - $3.00 is pretty much the standard throughout the country. That said, Queensland is kinda, well, behind the rest of Aus when it comes to things like this so it is a lot more difficult to get decent coffee (or food) for decent money there than in the rest of the country.
Agreed 100% - coming to Queensland was a regrettable decision, and I'd love to get to NSW sometime in the future.
Whatever the prices though, coffee would have to be notably cheaper.