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Old Jul 24, 11, 11:22 am
Moderator: Southwest Airlines
Join Date: Sep 1999
Location: California
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Posts: 19,493
Originally Posted by bosnyc View Post
Why would JetBlue sell "cheap" seats 8 months out?
Southwest has done the same thing for many years. They almost always show high fares when the schedule first opens. The lowest fares typically appear 8 to 12 weeks before travel. The only exceptions are anniversary sales and other exceptional long-horizon systemwide sales.

I never understood how it made business sense for legacy airlines to offer deep discounts 11 months in advance on peak demand flights that were certain to sell out later at higher fares.
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