Also, there are many deals that can be used in conjunction with this gift certificate. You could combine it with a coupon (I used a 30% off coupon, so my total purchase was about $70), and in addition if you shop through Brands for less, you can get about a $30 rebate, or there is a Cybergold $15 rebate if you go through Cybergold for the purchase. The coupons and deals keep changing, you can get the latest scoop at the DVD Talk Forum.