Supposedly targeted.

It does not appear in my regular account under "Promotions," but using ftnoob's breadcrumb link, it appears. Not that I will use it at current BS fares:

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Business Select 10000 Bonus Points Offer
You are currently registered for this promotion
Details

Thank you for your interest in our Business Select 10,000 Bonus Points promotion!

From June 30, 2011 through September 9, 2011, you can earn 10,000 bonus points after every two Business Select® roundtrip you take between June 30, 2011 and September 9, 2011. That's in addition to the standard points you earn for the fare of your flight!

To take advantage of this special offer, simply follow these steps:

Step 1: Register for this promotion between June 30, 2011 and September 9, 2011.

Step 2: Book at least two roundtrip Business Select Fares for yourself between June 30, 2011 and September 9, 2011.

Step 3: Complete your roundtrips between June 30, 2011 and September 9, 2011.

You'll continue to earn 10,000 bonus points after every two Business Select roundtrips. Register now and book your next Business Select roundtrip today!

Terms and Conditions:

Terms and Conditions: Only the Member who received this e-mail/offer from Southwest Airlines is elgible for this promotion. Offer is nontransferrable. Member must register for this promotion between June 30, 2011 and September 9, 2011 and registration must be completed prior to booking and commencement of travel. Valid on new reservations only. Member must book a Business Select Fare roundtrip as their own travel between June 30, 2011 and September 9, 2011. Travel must be completed between June 30, 2011 and September 9, 2011. Member will receive 12 standard points per dollar spent on every first eligible Business Select roundtrip. Member will then receive 10,000 bonus points in addition to the standard flight points earned on every second Business Select roundtrip. Bonus points are in addition to the standard flight points earned through Rapid Rewards. Rapid Rewards account number must be entered at the time of booking. Member will receive bonus Rapid Rewards Points within four days after completion of entire ticket. Award, Companion Pass, Southwest Vacation Packages, and reward travel do not qualify for promotion. Bonus points do not count toward A-List, A-List Preferred, or Companion Pass qualification. Valid on Southwest Airlines published, scheduled service. Changes made to the itinerary after purchase may eliminate qualification for this promotion. Promotion cannot be combined with any other offer or promotion. Rapid Rewards rules and regulations apply.