The following menu is from a flight I took between Denver and Los Angeles in July 1981. Although the flight was relatively short – only two hours and ten minutes – Continental offered an innovative approach to their luncheon service:

C O N T I N E N T A L . A I R L I N E S
The Proud Bird With The Golden Tail

GOLDEN JET SERVICE

Denver to Los Angeles

LUNCHEON

We invite you to make your own fixin’s from our Chef’s special selections or, if you prefer, your flight attendant will gladly assist you in preparing a Dagwood Delight or a diet special. Treat yourself to a Texas Tall Turkey, Denver Mile-High or perhaps a Kansas City Katch All or mix and match to your liking

TEXAS TALL TURKEY
An open face sandwich with slices of turkey on your choice of buttered bread. Fresh tomato slices and pickles on top and seasoned with salt and pepper. We suggest your favorite glass of wine or champagne

DENVER MILE-HIGH
On Rye bread, add slices of turkey . . . Add lots of mayonnaise and then another slice of bread. Add lots of roast beef, Swiss cheese, mustard and another slice of bread. Enjoy with an ice cold glass of beer

KANSAS CITY KATCH ALL
Slices of turkey on French bread with Swiss cheese. Why not go all the way . . . Add currant jelly for a most unusual treat. White wine compliments this snack

CREATE YOUR OWN SANDWICH WITH:
Sliced Roast Beef
Sliced Breast of Turkey
Braunschweiger
Creamy Peanut Butter
Sharp Cheddar
Swiss Cheese
Currant Jelly

Breads
Rye
Pumpernickel
French

Dressings
Butter
Mayonnaise
French Mustard

Dessert Treats