United had a huge event & substantial prizes for one of their elites who crossed 10 MM. Meanwhile, a relative of mine just crossed the 10MM mark and got a form letter and a 777 model. No EXP for life, no personalized outreach. UA gets all of the Clooney references, and AA (who participated in the filming of "Up in the Air") gets forgotten. A missed PR opportunity by the company who originated the milage concept.

http://www.npr.org/2011/07/09/137725...millionth-mile