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Thread: Google To Launch ITA-Powered Search Tool Soon?
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Old Jul 5, 2011 | 5:59 pm
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notsosmart
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Originally Posted by Minos
I am not sure if that's such a great thing.
Originally Posted by mooper
Reasons? Remember - this doesn't take away from anything currently available... it will just be another option. Google can't control pricing - they are just providing (by leveraging ITA's technology) another way to find prices, routes, options.
Let me put it this way: if Google somehow makes it easier for airlines to manage fares and inventory dynamically, and spot, ahem, inconsistencies on the fly, well, then, I don't like it at all. The current ancient confusing system works just fine for me.
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