Actually, the flight I was on wasn't marketed as a BusinessFirst flight. Continental does not market any of their domestic flights as BusinessFirst. Except for flights to HNL. The flight I was on was marketed as First class, which makes you think how much better BusinessFirst really is.

Flights to/from HOU-EWR are also marketed as First. So you get the nice seat, but you get a domestic first meal. By way, Continental does permit elite upgrades on domestic flights operated by an internationally configured plane.