Hehe, i completely agree on that one.

They are trying to be a a buisiness airline in front on the curtain (diversification strategy?).

At the same time trying to be a LCC behind the curtain engaging in price wars they cannot win with their cost base (cost leadership strategy?) and not even serving a cup of coffee for free.

I can understand that Lufthansa customers paying maybe over 500 euro on a codeshare SK metal flight from FRA to Scandinavia in eco react when being asked to pay for water or coffee!!

No wonder strategy lecturers often use SAS as the perfect example of an unclear strategy deemed to fail:-)